Welcome to
My Portfolio
Hi, I’m Joann! A product designer with 5+ years of experience turning complex ideas into simple, elegant solutions. I thrive on problem-solving and am passionate about creating designs that not only look great but also make a meaningful impact. Driven by an entrepreneurial mindset, I set ambitious goals and tackle challenges with creativity and determination.
Collaboration is the key to my design process as I enjoy working with teams to bring innovative projects to life. I hold myself to high standards, always striving for excellence in every detail.
Outside of work, I apply my design skills to run my art business on the weekends, explore interior decorating, and create beautifully crafted events alongside my social circle.
My Projects
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PFM App Onboarding Redesign
Redesigning the SuperMoney app’s onboarding experience to ensure users are provided with value before they invest their time into linking accounts and setting up a budget.
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Quote Funnel Matches
Introducing a new matches step before submission in the existing SuperMoney quote engine to boost the conversion rates and revenue per session.
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Campaign Management
A B2B SaaS product that puts our advertisers in direct control of the campaign management and introduce auction marketplace dynamics to optimize our EPCs.